Owned Media Properties and How a Virtual PA Can Help You Manage Them

Maximizing your online presence to promote your brand is essential for any business to succeed in today's commercial environment. No longer is it sufficient to have just a website for your business. You need to have as many owned media properties as possible.

But, just what are owned media properties? Also, how are you going to find the time to manage them? This short article aims to explain what owned media properties are and how a virtual PA can help you manage them.

What Are Owned Media Properties?

Owned media properties are those internet and online properties that you own, control, and are unique to your business or brand. A website is one of the most common forms of owned media property, and it also includes blogs, social media channels, and other online presences.

Your website should be the central aspect of your online branding and the others extensions of that. In turn, your website should be an extension of your brand, so all of your owned media properties are unified with your brand.

The more owned media properties you have, and the more they are aligned with your brand, the greater your chances of success will be. However, there is an issue with having a host of owned media properties, and that is having the time and energy to manage them.

How a Virtual PA Can Help Manage Your Owned Media Properties

As you may well have experienced already, managing your owned media properties is time-consuming, and you could spend all day and night on this aspect of your business. As essential as managing your online media is, any of the tasks involved are repetitive and straightforward, which means that they can become tedious. Completing such work might not be the best use of your time.

Outsourcing such tasks to a virtual PA means that you can get them completed at a more cost-effective rate, and by someone more specialized in this line of work. Owned media property management tasks that can be done quickly and effectively by a virtual PA include the following:

Website content writing.
Comments on social media.
Optimizing images.
E-commerce product management.
Online customer service.
Updating homepages.
Marketing online products.

While you are still a fledgling business and you have time to do these tasks, it is good to understand what is involved and how much time it takes. With this knowledge, you will be in a better position to manage your virtual PA when you take one on board.

Bringing in a virtual PA will help you grow your online presence, and if you have an e-commerce aspect to your business, they can help generate sales.

Overall, a virtual PA can help you manage your owned media properties. As your business grows, and so do your online activities, you can increase the amount of time you use your virtual PA or employ more for the additional support.

What Are The Roles of Social Media Assistants?

The role of social media in business success and growth is considerable. Regardless of the type of business you have, online or traditional, you must have an active presence on various social media platforms. 

However, the time and effort involved in running an active social media campaign prevent most business owners from doing this themselves. In these situations, a dedicated social media assistant will work wonders.

Here are some of the roles a social media assistant will provide for your business.

  1. Develop a Social Media Strategy. Knowing where you are and where you want to get to in terms of social media is essential.
  2. Establish a Professional Social Media Presence. A fresh and professional-looking social media profile will encourage viewers to give your business a second look.
  3. Content Research. Viewers need something to look at, and having the right content for the right audience is critical.
  4. Develop a Content Schedule. Creating a content schedule means posts will have structure and not appear random.
  5. Create Content For Posts. Once they've created your content schedule, your social media assistant has a plan for writing unique and relevant content. Unique content is king in search engines' eyes, so your social media assistant will ensure yours is.
  6. Source Images For Posts. High-quality, stunning, and relevant images are what will get people clicking on your posts. Your social media assistant should have a 'good eye' for image selection.
  7. Curate Posts From Elsewhere. As well as creating original content, your social media assistant can curate and share content from other reputable accounts. This tactic is an effective way of boosting your following from other accounts.
  8. Produce Copy For Posts. A social media assistant should come with decent copywriting skills. The well-written and compelling copy will increase your click-through rates.
  9. Proofread and Edit Posts. Everything you do on social media says something about your brand, and silly spelling or grammatical errors will send the wrong message. Your social media assistant can check and correct all content before it gets posted.
  10. Manage Existing Posts. Social media is not merely a fire-and-forget strategy. Your social media assistant will keep on top of your existing content too. It may need to be updated with new facts or information. They will need to monitor the conversations around your posts and reply to comments appropriately.
  11. Campaign Reporting. Your social media PA will be responsible for creating and monitoring social media campaigns, surveys, and promotions. These things are only valuable to you if you are getting information back from them. Your social media assistant can compile statistics from these events, analyze them, and report the findings.


Having an active social media presence is essential for any business. However, the time and effort required for this mean it is a full-time job. A dedicated social media assistant fulfills all of the roles above, guaranteeing you more chance of social media success.